America’s Got Talent:
Seeking Input from Viewers
https://twitter.com/nbcagt
Early summer is one of my favorite times of the year when it
comes to television entertainment. Many
shows go into reruns. Therefore, there
are many available spots to be filled. This
is the time when the broadcasting networks debut all the premieres their fun
summer-time “reality” and competition shows.
One of my favorite examples of this type of show is America’s Got
Talent. It is such a fun show and worth
tuning in as it is guaranteed that there will be something on it for anyone and
everyone.
America’s Got Talent is a variety show where contestants
demonstrate a talent they have (whether the talent be singing, dancing, extreme
sports, the sky is the limit). After
weeks of judging and the judges choosing potential talent, the acts begin performing
for the public. It is at that time when
the show becomes interactive using social media. People use Twitter to cast their vote as to
which act should move onto the next round.
There are several occasions when the voting on Twitter is being
performed live on the show. It is so
exciting to be able to see the results being calculated in real time. The show’s judges also use Twitter to “live
Tweet” during the show. This gives the
people watching on TV at home the opportunity to get involved with the show and
even interact with the judges.
I find America’s Got Talent to be a very successful example
of how social media can be used in marketing.
The excitement of this show depends on how well they can engage the
audience. It is appealing to think that
anyone can be involved with the production of a show being made on the other
side of the country in real time without even being there.
America's Got Talent is a show that I have personally never watched before, but I do recall a relative mentioning the tweets that were appearing on Twitter relative to this campaign. It was effective in getting her to not only take notice of the tweets, but also to tune into the show.
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