Girl Scout Cookie Finder Twitter App Campaign

Lately, with it being Girl Scouts season, I have been trying to figure out where I can find boxes of cookies to purchase. I went on Google one day and searched "how to find Girl Scout cookies near me" and discovered that there is a mobile app called Girl Scout Cookie Finder that features all of the cookies and gives the time, date, and location of all cookie booth sales in the country. Since Girl Scout cookies only go on sale once a year for a short period of time, this app allows customers to never miss an opportunity to purchase their favorite cookies and also improves sales for Girl Scouts.

This app is available for iOS and Android powered phones and is free to use. Girl Scouts used Twitter to market their Cookie Finder app by posting a tweet about their delicious cookies with a direct link to download the app (example shown below). In their post, they used the Twitter "App Card" which basically gives viewers a visual of what the app looks like and what they can do on it. The "App Card" also allows people to directly access the app right from the tweet itself. The goal of their campaign was to drive app downloads and increase sales since customers were able to locate where to purchase cookies.

According to the information in Google Play (where you download Android phone apps), the Android version of Girl Scout Cookie Finder has been downloaded 100,000-500,00 times. I could not find information regarding amount of downloads for the iOS app, but I'm assuming it is around the same, if not greater, amount of downloads. It was also found that, due to the Twitter campaign, there was 19,500+ downloads of the app directly from the twitter "App Card."

MOBILE iOS APP

MOBILE ANDROID APP